diff --git a/pkgs/applications/graphics/image_optim/Gemfile b/pkgs/applications/graphics/image_optim/Gemfile
new file mode 100644
index 000000000000..d6a0f13a4c1a
--- /dev/null
+++ b/pkgs/applications/graphics/image_optim/Gemfile
@@ -0,0 +1,2 @@
+source 'https://rubygems.org'
+gem 'image_optim'
diff --git a/pkgs/applications/graphics/image_optim/Gemfile.lock b/pkgs/applications/graphics/image_optim/Gemfile.lock
new file mode 100644
index 000000000000..20c9772ce464
--- /dev/null
+++ b/pkgs/applications/graphics/image_optim/Gemfile.lock
@@ -0,0 +1,23 @@
+GEM
+  remote: https://rubygems.org/
+  specs:
+    exifr (1.3.6)
+    fspath (3.1.0)
+    image_optim (0.26.3)
+      exifr (~> 1.2, >= 1.2.2)
+      fspath (~> 3.0)
+      image_size (>= 1.5, < 3)
+      in_threads (~> 1.3)
+      progress (~> 3.0, >= 3.0.1)
+    image_size (2.0.0)
+    in_threads (1.5.1)
+    progress (3.5.0)
+
+PLATFORMS
+  ruby
+
+DEPENDENCIES
+  image_optim
+
+BUNDLED WITH
+   1.16.3
diff --git a/pkgs/applications/graphics/image_optim/default.nix b/pkgs/applications/graphics/image_optim/default.nix
new file mode 100644
index 000000000000..d4ac2ac8a2f6
--- /dev/null
+++ b/pkgs/applications/graphics/image_optim/default.nix
@@ -0,0 +1,68 @@
+{ lib, bundlerApp, fetchurl, ruby, makeWrapper,
+  withPngcrush ? true,       pngcrush ? null,
+  withPngout ? true,         pngout ? null,
+  withAdvpng ? true,         advancecomp ? null,
+  withOptipng ? true,        optipng ? null,
+  withPngquant ? true,       pngquant ? null,
+  withJhead ? true,          jhead ? null,
+  withJpegoptim ? true,      jpegoptim ? null,
+  withJpegrecompress ? true, jpeg-archive ? null,
+  withJpegtran ? true,       libjpeg ? null,
+  withGifsicle ? true,       gifsicle ? null,
+  withSvgo ? true,           svgo ? null
+}:
+
+assert withPngcrush       -> pngcrush != null;
+assert withPngout         -> pngout != null;
+assert withAdvpng         -> advancecomp != null;
+assert withOptipng        -> optipng != null;
+assert withPngquant       -> pngquant != null;
+assert withJhead          -> jhead != null;
+assert withJpegoptim      -> jpegoptim != null;
+assert withJpegrecompress -> jpeg-archive != null;
+assert withJpegtran       -> libjpeg != null;
+assert withGifsicle       -> gifsicle != null;
+assert withSvgo           -> svgo != null;
+
+with lib;
+
+let
+  optionalDepsPath = makeBinPath (
+    []
+    ++ optional withPngcrush pngcrush
+    ++ optional withPngout pngout
+    ++ optional withAdvpng advancecomp
+    ++ optional withOptipng optipng
+    ++ optional withPngquant pngquant
+    ++ optional withJhead jhead
+    ++ optional withJpegoptim jpegoptim
+    ++ optional withJpegrecompress jpeg-archive
+    ++ optional withJpegtran libjpeg
+    ++ optional withGifsicle gifsicle
+    ++ optional withSvgo svgo
+  );
+in
+
+bundlerApp {
+  pname = "image_optim";
+  gemdir = ./.;
+
+  inherit ruby;
+
+  exes = [ "image_optim" ];
+
+  buildInputs = [ makeWrapper ];
+
+  postBuild = ''
+    wrapProgram $out/bin/image_optim \
+      --prefix PATH : ${optionalDepsPath}
+  '';
+
+  meta = with lib; {
+    description = "Command line tool and ruby interface to optimize (lossless compress, optionally lossy) jpeg, png, gif and svg images using external utilities (advpng, gifsicle, jhead, jpeg-recompress, jpegoptim, jpegrescan, jpegtran, optipng, pngcrush, pngout, pngquant, svgo)";
+    homepage    = http://github.com/toy/image_optim;
+    license     = licenses.mit;
+    maintainers = with maintainers; [ srghma ];
+    platforms   = platforms.all;
+  };
+}
diff --git a/pkgs/applications/graphics/image_optim/gemset.nix b/pkgs/applications/graphics/image_optim/gemset.nix
new file mode 100644
index 000000000000..6c9ec2de7457
--- /dev/null
+++ b/pkgs/applications/graphics/image_optim/gemset.nix
@@ -0,0 +1,51 @@
+{
+  exifr = {
+    source = {
+      remotes = ["https://rubygems.org"];
+      sha256 = "0q2abhiyvgfv23i0izbskjxcqaxiw9bfg6s57qgn4li4yxqpwpfg";
+      type = "gem";
+    };
+    version = "1.3.6";
+  };
+  fspath = {
+    source = {
+      remotes = ["https://rubygems.org"];
+      sha256 = "1vjn9sy4hklr2d5wxmj5x1ry31dfq3sjp779wyprb3nbbdmra1sc";
+      type = "gem";
+    };
+    version = "3.1.0";
+  };
+  image_optim = {
+    dependencies = ["exifr" "fspath" "image_size" "in_threads" "progress"];
+    source = {
+      remotes = ["https://rubygems.org"];
+      sha256 = "082w9qcyy9j6m6s2pknfdcik7l2qch4j48axs13m06l4s1hz0dmg";
+      type = "gem";
+    };
+    version = "0.26.3";
+  };
+  image_size = {
+    source = {
+      remotes = ["https://rubygems.org"];
+      sha256 = "0bcn7nc6qix3w4sf7xd557lnsgjniqa7qvz7nnznx70m8qfbc7ig";
+      type = "gem";
+    };
+    version = "2.0.0";
+  };
+  in_threads = {
+    source = {
+      remotes = ["https://rubygems.org"];
+      sha256 = "14hqm59sgqi91ag187zwpgwi58xckjkk58m031ghkp0csl8l9mkx";
+      type = "gem";
+    };
+    version = "1.5.1";
+  };
+  progress = {
+    source = {
+      remotes = ["https://rubygems.org"];
+      sha256 = "1yrzq4v5sp7cg4nbgqh11k3d1czcllfz98dcdrxrsjxwq5ziiw0p";
+      type = "gem";
+    };
+    version = "3.5.0";
+  };
+}
\ No newline at end of file
diff --git a/pkgs/applications/graphics/image_optim/update.sh b/pkgs/applications/graphics/image_optim/update.sh
new file mode 100755
index 000000000000..8afd7f90436d
--- /dev/null
+++ b/pkgs/applications/graphics/image_optim/update.sh
@@ -0,0 +1,9 @@
+#!/usr/bin/env nix-shell
+#!nix-shell -i bash -p bundix bundler
+
+SCRIPT_DIR=$(dirname "$(readlink -f "$BASH_SOURCE")")
+
+cd $SCRIPT_DIR
+
+bundle lock --update
+bundix
diff --git a/pkgs/top-level/all-packages.nix b/pkgs/top-level/all-packages.nix
index 4f5f86e1b25c..324e25e658e7 100644
--- a/pkgs/top-level/all-packages.nix
+++ b/pkgs/top-level/all-packages.nix
@@ -22515,6 +22515,8 @@ in
 
   illum = callPackage ../tools/system/illum { };
 
+  image_optim = callPackage ../applications/graphics/image_optim { inherit (nodePackages) svgo; };
+
   # using the new configuration style proposal which is unstable
   jack1 = callPackage ../misc/jackaudio/jack1.nix { };