--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -25,6 +25,8 @@
 # Packagers (or people using make install) have to set this variable to an absolute path.
 wl_set_if_unset(WL_INSTALL_DATADIR "./data")
 
+wl_set_if_unset(WL_INSTALL_BINARY "./bin")
+
 if("${CMAKE_CXX_COMPILER_ID}" STREQUAL "GNU")
   if (CMAKE_CXX_COMPILER_VERSION VERSION_LESS 4.7)
     message(FATAL_ERROR "Widelands needs GCC >= 4.7 to compile.")

--- a/cmake/WlFunctions.cmake
+++ b/cmake/WlFunctions.cmake
@@ -276,5 +276,5 @@
 
   #Quoting the CMake documentation on DESTINATION:
   #"If a relative path is given it is interpreted relative to the value of CMAKE_INSTALL_PREFIX"
-  install(TARGETS ${NAME} DESTINATION "." COMPONENT ExecutableFiles)
+  install(TARGETS ${NAME} DESTINATION ${WL_INSTALL_BINARY} COMPONENT ExecutableFiles)
 endfunction()